When you’re optimizing the keyword content for your title tags, you’ll eventually come across some keyword phrases that should be singular and plural. So, how do you capture that organic search ranking without coming up with the most clunky and awkward title tags?
Easy—get organized, and get creative.
We get pretty excited about Excel sheets around here, because of how neatly they organize your search engine marketing strategy into pretty little columns and rows. This is no exception. When it comes to those SEO keywords, they’d better be going into a continuously updated spreadsheet, along with other useful metrics like how they’re ranking, and whether they’ve been tweaked.
So, the first step to making title tags that include singular and plurals is to identify which keywords would actually make viable plurals.
Then you get creative, and make the page title work as part of your website design. Luckily, there’s a formula for that.
Say you were optimizing for the keywords [outdoor figurines] and [outdoor figurine]. Combine them creatively using your company name, or other weighted keywords in your bank. If you sold outdoor and gardening items, you could ostensibly turn this SEO keyphrase into this working title tag: <insert your company name here> Figurine: Outdoor Garden Figurines.
If your company sold tools, you would have the words [tool] and [tools] to use. So you could potentially make a title tag that went Tools: <insert another optimized keyword here> Tools.
Creatively incorporate your plurals in the same title tag by separating them with other keywords, and devices that make it look less awkward. This will help your Internet marketing stats, without making your website look foolish.
Got it? Good. Now get to work.