social media

Posts Tagged ‘social media’

SEM Strategy: Managing social media overflow. Part 3

Wednesday, November 23rd, 2011

Another way to streamline the process of social media for your online business is to do physical things to actively separate the social media aspect of your SEM activities from the main processes you are working on. While you may be dealing with creating optimized web content on a day-to-day basis, there will be those three or four times you will check on your channels to make sure they are progressing.

We recommend adding a second monitor to your workspace and “parking” things like your social media channels, aggregate tools, schedulers and other attention stealers on this monitor, while you use your main space to get things done. it isn’t too much of a challenge to link the two monitors and have one mouse travel across both screens, but if you prefer a larger amount of separation, just hook up two separate systems on your desk. (This may come in handy from a web design perspective if one of your systems is a PC and the other a Mac, but otherwise, it might be a little extraneous.)

Generally speaking, having one “place” where you social media is housed can streamline your process, not just in terms of time, but in terms of how you plan a media campaign. It will also let you know if you are dealing with social media overflow, because it will be a separate task that you have to deal with, and possibly encourage you to re-evaluate how necessary a particular channel is to the success of your online business’ brand awareness.

Tags: brand awareness, online business, optimized, search engine marketing, sem, SEM houston tx, SEO, social media, social media channels, web content, web design, website business
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SEM Strategy: Managing social media overflow. Part 2

Tuesday, November 22nd, 2011

Continuing our post from yesterday about managing social media overflow—is the step you take after creating a list of the channels you are using to promote the SEM and visibility of your online business.

Managingyour social media channels, and the message each one is conveying about your company is an important part of the search engine marketing and brand awareness process. If you have one diluted message that you push out across all of your channels, you are missing an opportunity to create a network in the “language” of the channel. You are also risking having your online business come off as sounding like a generic spambot.

Once you’ve created a list of the channels you are currently using to address your target audience, go through each channel and list the value of each of them for your everyday life. Is it something that you’re using to enhance your website business’ message, or is it really just something you are using for your own entertainment. Identifying the value of the channel should be something you’re doing in terms of the amount of time spent, and the kind of response you are getting from it.

After you’ve identified the value of a channel, then you may decide to ditch some of them, but if not, then you should examine the channel closely to see what ways you can cut down the amount of work you are doing. Whether it’s by using schedulers to cross post, or working with email updates, try and cut down the amount of time you spend working in these mediums so you can figure out how to grow your target audiences better with quality content.

Tags: brand awareness, content, online business, optimized, search engine marketing, sem, SEM houston tx, SEO, social media, target audience, website business
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SEM Strategy: Managing social media overflow. Part 1

Monday, November 21st, 2011

Whenever you hear of a new social media channel that promises to elevate your online business of the next level of visibility and reach a whole new realm of brand awareness, take a deep breath and a big SEM step back. If you add every single social media channel that pops up on the market, you are risking burn out for the SEM/SEO in charge, and you are also risking diluting the message of your online business.

While social media can help increase the popularity of a website business, most search engine marketing experts should realize that it is hard to pinpoint the ROI of what social media can actually contribute to the bottom line. As a result, any effort spent on social media should be as cost-effective as possible, and take up the least amount of an SEO’s time. So, when the latest, greatest, and neatest new media channel comes out, the first two questions you need to ask yourself are, “Why is this important?” and “Do I really have the time for this?”

There are a few gold standards every online business should be participating, at least as of November 2011. Those are the big, recognized players like Facebook, Twitter and now, LinkedIn. Having some kind of social media effort to increase the optimization and brand awareness of your website business is pretty much par for the course at this point. If you have any extra channels past these few, then you may need to take the first step to managing social media overflow, and make a list of everything you’re using. Stay tuned for the next post on managing social media overflow for your online business.

Tags: brand awareness, online business, optimized, search engine marketing, sem, SEM houston tx, SEO, social media, website business
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Facts about LinkedIn you may not know about

Friday, November 18th, 2011

LinkedIn is a social networking tool for professionals that has been growing in popularity since its inception some years ago. Not only are professionals able to join, but for fairly low rates, can create pages for their business, and groups to foster discussions among their peers in the industry. It is a search engine marketing lodestone, since, like Facebook, LinkedIn results can appear higher up than even paid advertising for website promotion.

Recently, LinkedIn CEO Jeff Weiner sat down with CNN to talk about his top social media professional website, and give some surprising statistics about how this company is being used by online businesses, recruiters and professionals to enhance their brand reputation.

Search engine marketing professionals interested in growing their online business presence in an international setting should tap the potential of LinkedIn, first. Currently, the site is adding an average of one new user per second, according to the CEO, and about half of all new accounts are created overseas. Of all the regions that are growing on LinkedIn’s 200-country base, China and Brazil are the fastest growing.

As of November 2011, LinkedIn has approximately 85-million users.

From a website optimization and networking perspective, any SEM or recruiter looking to build up his/her online business and brand reputation has a potential 85M-person audience of professionals to connect with. Because of LinkedIn’s analytics, you can narrow that search down to professionals in your niche industry and connect with them.

The benefit of this, of course, is to make networks, build relationships and share best practices with people who know the work you are doing. It will also help you find those future employees, too.

Tags: brand reputation, niche industry, online business, optimized, search engine marketing, sem, SEM houston tx, SEM Strategy, SEO, social media, website business, website promotion
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SEM Strategy: Mistakes small businesses should avoid on Facebook. Part 4

Thursday, November 17th, 2011

Using Facebook effectively can help many small businesses build an online presence and use the natural SEO aspect of social media to increase their brand awareness. When it is misused, however, the consequences are a sluggish growth of social media, and a negative perception of your website business. Since most search engine marketing people want to avoid this fate, here is the final part in this series of mistakes for small businesses to avoid on Facebook.

These last two mistakes we’ll mention have less to do with your social media interactions, and more to do with how your SEMs are running the shop when it comes your online business’ media. These mistakes? Poor metrics and planning.

Facebook has expanded its range when it comes to the type of information you can find out about your page. In the Facebook “Insights” you can see everything from how many people are discussing your page, to what city has the highest number of readers. Why, then, would you post a vanity metric like, “We gained 5 followers this week! Woohoo!” It’s nice to know, but it doesn’t mean much if they “Like” the page, and then ignore it. Post the valuable numbers that lend weight to the success of your social media interactions on Facebook, or eventually get called to the carpet for giving bogus information.

Poor planning is another monster the SEM should have defeated when the page went live. Somewhere on your page should be a set of house rules that determine how you are going to treat your social media fans. If there are no rules, you have no basis to act, or react to a hostile situation, and this could be very detrimental, not just to your Facebook page, but to your website business’ brand reputation. Get some rules, tuck them into the “info” section, and have a precedence set, so your fans know the boundaries they cannot cross.

Tags: brand awareness, Facebook, online business, online presence, search engine marketing, SEARCH ENGINE OPTIMIZATION, sem, SEM houston tx, SEO, social media, website business
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