Whether your website is an online business in competition with others of its ilk, or you are one among a flotilla of online information websites, you are always competing with some other website for a bigger slice of the Internet pie in your target demographic of users. Most importantly your online business is competing for the higher SERPs (Search Engine Results Page).
You probably know your immediate competition just by happenstance, but it’s not enough just knowing about them as a search engine marketing strategist. You should know them intimately, to the point where you can list their homepage’s keywords and have a general idea of how their organic search results are, when compared to yours. The thing about competitive research, though, is you can’t gauge someone else’s success without knowing how your online business marketing strategy is working out. This first blog is dedicated to figuring out your website’s metrics.
You should also get some numbers for your current website metrics so you can come close in your projections of future web traffic. What numbers do you need? The easy answer for a search engine optimizer is “whatever ones you want to track,” but for someone new to the SEM and SEO analytics game, the answer is a little more involved. Tomorrow’s blog goes into the metrics you need to gather, how to gather them, when you can comfortably make predictions of future traffic and what kind of a formula you can use for that. Stay tuned!