Another fantastic way to draw viewers into your website, (apart from our favorite—slick, keyword-rich and optimized content) is by showing them, instead of telling them about your online business. Internet marketing is a tough sell, especially if you’ve got a niche market where your competitors have figured out how to use social media and SEO analytics to make their pages shine.
Images, then, are a way to stand out against your website business competition in the land of search engine marketing and SEO strategy. There are a few good ways images can help bolster your Internet business and help gain ranking online. First—it’s a great place to put some keyword-rich alt text that your visually-impaired customers can see, and the search engines can index. Second, it helps break up long batches of web content.
Even though we love to read, it’s hard staring at a screen of text. No matter what your website business is about, you need to either keep your text brief, or break up the long paragraphs with something relevant and pretty to look at. A third point in favor of using images as part of your search engine optimizing and website marketing strategy is that your images can also be ranked by search engine crawlers. This adds to your website business’ net Internet rankings with relatively little work.
The number one tip for using images as part of your SEM or SEO strategy—USE GOOD QUALITY IMAGES! Choose high-quality, glossy images that have been taken under appropriate lighting, Make sure to use an SEO naming convention, tag the picture correctly and use keyword-rich alt text to describe the image and you’ll be set!