Ideate Media SEO Web Marketing Blog (2)

Posts Tagged ‘SEO INFORMATION’

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SEM Strategy: Staying on top of SEO

Thursday, May 12th, 2011

Unlike traditional marketing and subjects you learn in school, the world of search engine marketing is fluid. Techniques that applied in 2006 are obsolete in 2011, and this SEO trend is unlikely to change. As an online business’ search engine optimization and marketing expert, you should be aware of the trends, and how they may affect your business.

The burning question, then, is how do you stay on top of SEO and SEM trends?

We propose a modest trifecta of sources, and to spend a few minutes each day just glancing over these different sources for SEO information.

1) SEOMOz and other top search engine optimization blogs- These folks know the business and are the most popular in the industry. If you want a “gimme” snapshot of what’s going on, check out the blogs, and questions posted on sites like this. To find the others, why, Google them!

2) Forums- The top SEO blogs and websites typically have forums. Go join the forums, read through the message boards and post questions, if you have them. Post responses, if you have those, and become an active search engine marketing person. It will help you plan your website marketing strategy better if you communicate with like-minded people about the issues you’re having.

Finally,

3) Do narrow, targeted searches for SEO leaders who work in your online business’ niche market- While it’s good to have an overview of the industry, it’s better to know the specific tools used for your kind of business. If you’re eCommerce, or a non-profit, for example, you will have different tools to draw in and engage your target audiences, so, find the tools, find the industry leaders using them, and improve your web design and operations accordingly.

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SEM Strategy: The math of search engine marketing

Monday, April 18th, 2011

One of the beautiful things about basic math that search engine marketers can stand to remember is that math requires organization, and order, to find the right answer. So does search engine marketing. If someone gave you a long math problem, like [4+(2x3)-7]/4 = X you know where to begin to get the correct answer without reaching for a calculator. Similarly, SEM and SEO require creating an order of operations to achieve the Internet ranking, organic search, or whatever results you need.

As part of developing a comprehensive SEM strategy, you will need to figure out what needs to go first and what goes last. If you are handed a search engine optimization campaign for an online business with the nebulous request of, “make my website #1,” for example, it is up to you to come up with a strategy that makes sense, incorporates plenty of time to pause and check on SEO analytics for numbers, and most important, makes sense in the long run.

In order to create this strategy, consider what is “in the parenthesis” your top priority. Take your SEM campaign’s ultimate goal and make that the result (X). Then you need to organize your information by order of operations; starting with the most important part and tying in the other steps for a total search engine marketing plan. This may not create the ultimate, long-term solution for this campaign, but it’s a start to make sure it is done in an organized fashion, and whatever follows will continue the same line of logic.

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SEM Strategy: Customizing segments in Google Analytics

Wednesday, April 6th, 2011

As a small business owner, or the SEM for a small online business, you have a responsibility to keep costs low until the website business is, at the very least, breaking even. If you are just starting out with a website for your business, you might not have the financial capability of affording a search engine marketing or web solutions company.

Luckily, Google Analytics is free for online businesses interested in optimizing their websites. While you chose to use GA, you should get the absolute most out of it, which means using some of the advanced and customized reporting features to improve your insight of your online business’ behavior.

One of GA’s interesting SEO/SEM features is called “Custom visitor segments.” While Google already offers various segments like Geographic Location, SEMs can set up this custom feature to improve search engine marketing insight with deeper reports about their visitors’ behavior in the website.

The “How to” guide exists on GA’s help section, and involves adding code to your website so tracking cookies will be put in place to monitor the metrics you specify in your custom visitor segment. Once you’ve added the necessary code, you need to create the custom report in GA so you can begin to monitor this particular funnel you’ve created for your users.

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SEM Strategy: Are you reporting your discoveries? (Part 2)

Tuesday, March 1st, 2011

Once you’ve created that skeleton report of your online business and its general health, you should flesh it out with a secondary report outlining your goals, what metrics you will be tracking for success and how you intend to achieve these goals. We recommend creating these types of SEO analytics reports twice a year, so that if some goals aren’t achieved, you can explain how, and take enough time with your final report to reflect the actual findings and what they mean for the online business.

For your personal information, you should keep an Excel document outlining how your online business is doing on a weekly, or monthly, basis. Regardless of whether you share these results or not, it will give you a realistic picture of your Internet business marketing strategy. If it’s going right, you will have a clear track to success, and it will make your final report a lot easier to put together. If it is not heading in the right direction, you know to change tracks, update your final report to reflect this decision, and produce winning results.

It also allows you to have the necessary information about your website business in “real time,” if the online business’ owner asks for an update at any given moment. Don’t go overboard with this, though, or the numbers will drive you crazy; once a week is plenty.

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SEM Strategy: Are you sharing?

Wednesday, February 16th, 2011

If you’ve followed the basic steps of search engine marketing strategy, chances are your online business is probably in pretty decent shape as it slowly and steadily builds Internet ranking and good online brand reputation. Now, if you want to earn that A+ for Internet business website marketing, you have to learn how, just like in kindergarten, to be a good “share-er.”

An example of this is if your Internet marketing business has a lot of beautiful and optimized photographs. Instead of just leaving them to sit idly on your website, expand your social media presence by putting these images up on a site like Photobucket or Flickr. Not only is it a great way to maintain a library of your images, but if you allow people to use your images and give you credit, you’re creating multiple opportunities for people to linkback to your page.

With keyword-rich and optimized web content like blog posts or other beautiful search engine optimization copy, you can leverage it as the perfect social networking tool through reposting the web content information across multiple blog sites. Whether it’s something that makes the hyperlocal news scene or just goes on a Demand Media or About.com post, you have the opportunity to show off your expertise in multiple forums, and potentially gain more audience members with it.

The more you are sharing your web content information across multiple social media platforms, the better off your SEO strategy and SEM results, because you will be recognized easily online by your niche audience.

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