Unless you want to jump right into search engine marketing and buy PPC advertisements to route traffic, you should consider looking for those hidden cache’s of traffic lurking around the Internet. One thing you have to be absolutely sure of, especially if you’re a new online business, is that you or your SEO specialists are using “white hat” techniques to improve your Internet ranking. We discussed white hat SEO and SEM techniques in an earlier post, so you should be aware of how that works.
Our personal recommendation for website businesses is to go the white hat route to avoid being flagged as a spambot, and to establish the same online business reputation as your physical business/product would have. In the range of allowable (and recommended) white hat techniques for finding hidden caches of website traffic are strategies like searching for and registering domain names that relate to your website.
Be the king of your domains! Find out all of the keyword variations on the spelling, misspelled versions, and look for what’s available with your name—.orgs, .coms…you name it. What it boils down to, as an SEO strategy is, if it could possibly, conceivably, even remotely, be construed as your website, head over to GoDaddy, buy it up and redirect it or link it to your actual web business. Otherwise, someone else will buy it and potentially charge you a lot of money to buy back your own name.