One of the “fun” jobs of a search engine marketing expert is social media. The social networking platform is a free and easy way for most online businesses to gain brand awareness and make connections with a diverse platform of related niche markets. One of the instantly successful ways, currently, to communicate your website business’ news online is through the social media platform Twitter.

For search engine marketers, Twitter isn’t just a valuable tool for promoting, but an effective way to see the latest trends in social media, and SEO. Some of the top minds in search engine marketing use Twitter, and at this time, are still actively engaging their audiences through meaningful, targeted information and posts. Some of these are easily recognized, like SEOMoz, and Search Engine Land, but the others are personal accounts like Matt Cutts’ (@mattcutts)—he’s the head of Google’s anti-spam team, or Danny Sullivan (@dannysullivan)—who is the former head of Search Engine Watch, and the current co-founder of Search Engine Land, which are both excellent sources of information for SEMs beginning to learn the landscape of the web optimization industry.

Another point to note, as a website promotion tool, Twitter is currently one of the most popular of the social media platforms out there. Since it commands a large audience and is popular, your website should absolutely be on there as a way of growing its brand awareness. Twitter has its own internal search engine, and the more your posts are listed, the better chance you have of growing your organic search outside of Twitter as you gain followers and recognition.