Like a healthy ecosystem needs many different habitats in order to thrive, your online business website needs a diverse array of links to maintain healthy organic search and Internet ranking results.

Although link building may seem like a vast and endless ocean of blogs, directories, social media, forums and more, there is no shortcut to finding the online platforms and places that will benefit your website business. In other words, your search engine marketing person’s online business strategy in this case is to sit down and do some actual research. Fortunately, instead of making a huge list of every website business or organization that pings on your SEO analytics, then working your way down that humongous list, the better search engine marketing strategy is to use a virtual watering hose approach, instead of a watering can.

What we mean is, when it comes to diverse link building, you don’t have to get every single person on your list, but, like Noah’s Ark, you should try to get at least one or two of every type of link relationship that would benefit your online business’ marketing strategy. This benefits your organic search results too, because search engines can find you in more places if you’ve stretched your social network out to them.

For best practice SEO results, try and accomplish 15 to 20 link building activities in a month. This can mean anything from picking a few relevant blogs and commenting on them, participating in a few forums, submitting articles to a few publications. The trick is to cultivate a few favorite of each type and take the time to participate in each of them. The diversity doesn’t just help your online business’ organic ranking, but it keeps you from getting incredibly bored while you increase your website’s good online reputation.