While creating a LinkedIn page is extremely important for the professional networking aspect of your online business, your search engine marketing experts would be remiss if they weren’t using it as a platform to promote your website business’ other social media platforms, and, of course, the company’s main website. One of the ways to make this happen is with a LinkedIn group.

LinkedIn is currently able to cross post Tweets or little snippets of WordPress blogs, if it is keyed into the correct online platform. If your business has an active Twitter, Facebook or WordPress base, then you should most definitely try and use it to either bring more attention to your LinkedIn page, or to take your professional network to your more popular and updated SEO content. Creating, and maintaining a group for your LinkedIn page would be an excellent platform to discuss your online business’ endeavors in a more professional setting, as well as share your other accomplishments.

A LinkedIn group, however, can take off in its own right, as a place where discussions about the company, or topics related to the business, can happen. If your SEO creator or SEM has the time to monitor these conversations, then you should definitely encourage this type of growth, as it will give you real-life, professional insight into how your business uis perceived, and how you can improve the experience for one segment of your users.

Following up on Friday’s blog on LinkedIn, we will be working on a few key ways to make your page and group a viable asset to the company. First, from  a recruiting standpoint—Your HR department stands to gain a lot from using LinkedIn as a way of searching for potential candidates that would fit your company’s need. HR can send out recruitment letters, identify potential employees, and even begin researching a little about them before the interview stage. It is an excellent use of the space, in that regard.

Second, you should list your company website as many places as possible, in order to rev up the “link juice” to your homepage. Chances are, people aren’t going to look up the company CEO unless they want to get an kind of an idea of what the business is like, and what people work there. Use those SEM skills to create a welcoming, informative page to show that the leadership is aware of how to use online media to enhance the search engine marketing results for its online business. You should also pay for advertising space that is targeted to pop up whenever anyone with your company listed in his/her profile is looked up. This way, you can gain some paid search click thru-s back to your main website business marketing page.

And then there are groups, and of course, the social media, blogs and other bells and whistles that accompany creating any kind of a cohesive online experience for your future potential customers and employees. We will address these next two aspects of online media and LinkedIn in our next few posts.

LinkedIn is a social media website that is focused on linking professionals to each other. It can also be used as a place to register your online business. For a SEM looking to keep a website business relevant among the professionals in the company’s industry, it is definitely worthwhile to list your professionals, and your company on LinkedIn.

There are a few things we are going to talk about with LinkedIn over the next couple of blog, but in this post, we will address the absolute basics of what your online business needs to fulfill a basic search engine marketing strategy.

1) Your CEO and HR people should register, and list their company name. The reason for this is so that other professionals, job seekers, PR persons, and journalists know exactly who to contact. InMail does limit how people can message you, and you can certainly set your privacy filters, but you should be searchable if someone wants to find you in a professional capacity.

2) Register your online business. You should claim every piece of online property you can, in order to increase your website business’ SEO and visibility.

3) Create a group. We’ll draw out these talking points in our next few blogs, but this goes along with the whole “claiming online property” business. If it’s available, claim it. You can figure out what to do with it later, but claiming it and putting up a little info will not kill your SEMs, and can only help your online business in the long run.