On a website, just like a news article or any written document, the title describes what is in the document. One of the easiest things you can do with search engine optimizing your online business is to have unique titles for each of your pages. If necessary, you should also create keyword optimized titles throughout the website content, to help break up the ideas.
Ideal titles are 8-10 words at most, descriptive of the content on the website without being too long. Generally speaking, if you want the titles to help improve website performance, they should be unique, describe the important things on the website and in the best situation, be something used as the link anchor text. Descriptive anchor text increases the chance your link will be clicked on.
In order to write SEO friendly titles, either choose from your bank of researched keywords strongly associated with your Internet marketing business, or select the key phrases, issues and familiar buzzwords surrounding your niche website business that your target audience can strongly associate with. The bonus of using popular buzzwords is you will engage your target audience and compel them to select your link, but your web content should relate to your title, or it will affect your bounce rates negatively.
Like any first impression, a title tag gives strangers an impression of what your online business looks like; be sure to put your best foot forward.