Once you’ve identified where the potential negative feedback can occur, or see your online business on one of these pages, you need to take some time to figure out how to deal with these comments. If you’re doing things correctly on your side of the online business marketing, then chances are these one-off comments wont hurt your brand reputation all that much. That being said, you should take the time to address them to improve your organic search results.
Just to be sure you’ve caught all of the feedback, we recommend typing your business name and variations of it in two or three different search engines, and preferably not from a computer you use, because the search engines will be tuned to your preferences and might not pull up the same search results someone else’s computer might.
There are three “easy” ways to address and handle negative comments: Pay for its removal, or address it and leave it there. As far as search engine marketing and SEO strategy is concerned, the first isn’t our favorite, but it is a viable option. Many of these sites will allow you to “sign up for membership” of some sort that enables you to defend It does get rid of the problem for the time-being, but most small website businesses don’t have the kind of cash to pay these virtual thugs, or hire lawyers to handle them.
Stay tuned to our next post for the last two ways to handle negative feedback