In Internet browsers like Internet Explorer and Firefox, you will see this common piece of search engine optimization–the title tag. It’s that block of text in the blue bar of IE, or in the gray tab of FF. Although title tags exist in Google Chrome, they are not as prominent, so we will focus on the Internet Explorer display, for ease of understanding.

For many people in search engine optimization and marketing, the title tag is one of those nebulous areas where you may not be entirely sure about what to place in the text. Sure, it may not get immediately noticed, but, it is an important SEO feature that can help gain Internet ranking for your article or blog, or Internet marketing website.

An example would be if you wrote a social media fodder article on your blog called: 10 types of alternative energy. Now, while this title tag is descriptive, and contains a keyword that is relevant to your article (and hopefully to your website business), it wouldn’t do much for your Internet ranking in a SEO sense.

A bad SEO thing to do, however, would be to take that title tag and keyword stuff, like so: Alternative Energy | Biofuels | Solar | Battery Technology.

Although this title tag may contain more of the keywords that your website business ranks for, in the world of search engine marketing, this is keyword stuffing and rather shady. Also, it’s the type of title a human reader would glaze over, and possibly not click on, because it has no information.

The solution is to merge the two–get more descriptive, but leave the stuffing for the teddy bears, with something like this: 10 alternative energy facts about biofuels, solar, battery tech and more. It’s got the keywords, but it’s got some kind of a sentence to make it seem like a SEM person, not a spambot, wrote the thing.