Ideate Media SEO Web Marketing Blog (2)

Posts Tagged ‘blogging’

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SEM Strategy: How smart is your blog?

Thursday, May 19th, 2011

Any online business has tremendous potential for boosting their organic search results, and their SEO Internet rankings by owning and curating a blog that is relevant to the company’s products or services. While blogging is a great social media tool to show a different side of your company, how easy is it for your search engine marketers to use?

In other words, just how smart is your blog?

For blog sites like WordPress, there are new updates rolled out regularly that provide shortcuts and easier ways for bloggers to use the site as a promotion tool. There are some excellent SEO Plugins for WordPress your search engine marketing experts should take full advantage of, to make the job as low-stress as possible.

A few of our favorites are:

    -Meta Robots WordPress plugin, that automatically adds meta tags to posts
    -Sitemap Generator, that automatically builds and generates a HTML sitemap
    -Google (XML) Sitemaps, which builds and pings many sitemap services with an XML file
    -SEO Title Tag, which shows a short, SEO title
    -SEO Slugs, which keeps slugs from becoming too long

There are quite a few more, developed fairly regularly, that may suit your blogging style a little better. These particular tools mentioned are mostly internal tools, to make the blogger’s job easier. There are, of course, social media publishing options that automatically publish your articles to places like Twitter and Facebook, so, once you’ve gathered the necessary internal tools by looking through the WordPress plugin site, you should implement a way to promote your blog posts externally, without having to publish everything by hand.

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Website Performance Strategy: Outsourcing Content and Social Media Creation/Management

Tuesday, April 26th, 2011

If you’re a busy business owner, chances are you don’t have the time of day to run your business, create strong, optimized content, run your social media efforts and stay on top of forums, performance and analytics. This is where you should consider outsourcing your content creation and social media management to someone who can provide your company what it needs.

Let’s reword that, actually, this is where you should strongly consider hiring a website analytics expert, a search engine marketing company, or a freelance journalist/writer with a decent working knowledge of your industry.

There are significant benefits to outsourcing this project to a qualified expert. For starters, freelancers’ rates tend to be cheaper than hiring someone to work full-time and in-house. You also do not have to provide them benefits, and the paperwork at the end of the tax year tends to be a lot less complicated. In some circumstances, you might be able to negotiate a tax break for their work, too!

Barring the traditional method of interviewing and hiring a company to improve your website analytics and performance, you can use local resources like Craigslist, Elance, Guru and Problogger to find your editorial and social media contact person. Like any other employee, you need to interview them and contact their references, of course, but otherwise, you are looking at getting optimized content and a load off your shoulders for a relatively low cost.

What your outsourced website content and social media manager should provide is excellent content that shows an in-depth knowledge of what your company does. They should also be able to handle the task of providing customer service, either answering questions or complaints themselves, or referring these issues to the appropriate departments.

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SEM Strategy: Blogging for ranking

Friday, March 11th, 2011

We haven’t posted an Internet marketing blog about…blogging, recently, so we’d like to update you with a list of three SEM reasons why blogging can help improve your online business marketing strategy.

1) It’s a chance to be a “real person.”
It doesn’t particularly matter who does the blogging (as long as they are savvy about using optimized keywords), a blog will add a human touch to an impersonal website by virtue of being a more casual way to inform and entertain. We never recommend making it too much of an Internet “marketing” type of a blog, but you can promote your products or services by going into detail about them.

2) It’s a keyword-friendly place.
Your Internet ranking and organic search results will definitely improve by adding a nice little WordPress adjunct to your online business. Blogs are an excellent place to start growing your organic ranking results by sprinking in your best keywords here and there. If you link some of the keywords back to items in your website, it makes the job easier for your users and the search engines to map out your website and rate it.

3) Automatic PR machine.
Rather than someone else announcing news and events for your business website, you should break your own news and create an area for your news releases and exciting announcements. You can promote your website further by directing news to your online press release and having them link back to your website.

Speaking of linking, all of these create great social media and networking opportunities for your company. Anything you blog about is automatic fodder for social media promoting, which increases your brand awareness online and makes you seem like an established, and trustworthy company.

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SEM Strategy: Being a social butterfly

Monday, February 14th, 2011

One of the ways you can establish your online business is with a media-savvy online presence. The things that can help drive good organic search traffic to your website are an aggressive social media campaign to acquire and captivate your audience, useful and optimized blogs full of good web content and any other social networking opportunities you can think of.

If you sketch out your Internet marketing business’ social media process like a PR campaign, you will slowly realize what are the essential ways you can communicate news or events happening in your business to the Internet world. Your website performance and Internet ranking depend on how clearly and efficiently you communicate these things. One quick search engine marketing tip is to see if there are Internet marketing blogs in your online business’ niche market, and start sharing your blogging on those forums.

Another way is to investigate the popular and free social media platforms your target audience is most comfortable using, and befriending them on those particular websites with exclusive promotions, fun updates and interactive media designed to have them come to your website and click around for a little while.

Finally, use a little in-person social networking advertise your online business’ blogs and social media. Put it on your brochures, add hyperlinks to your company e-mail signature and add those familiar social media symbols to the bottom of your Internet marketing business’ website!

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SEM Strategy: We’re Skipping Z to Talk About Huffington Post

Monday, February 7th, 2011

To be honest folks, as much as we tried, there just wasn’t anything entertaining enough in the letter “Z” that we could write about with regards to search engine marketing and optimization. We decided to write about the exciting news in the world of SEO and SEM, instead. While everybody was (hopefully) enjoying their Superbowl weekend, AOL was busy buying the Huffington Post for $315 million. From a search engine marketing perspective, this could be an extremely good move for AOL in optimizing revitalizing its brand. It also means there could be an upset in the current order of search engines and social media platforms.

As part of its overall SEO strategy, AOL plans to incorporate its web content sites like the hyperlocal Patch.com, TechCrunch, Engadget and other AOL websites will become a part of the Huffington Post Media Group, with Arianna Huffington as the president and editor-in-chief. Ms. Huffington’s story is a search engine marketing dream. She pioneered the first web-only newspaper publication in 2005, and it quickly became a rockstar online, recently drawing a crowd of around 24 million readers every month (to give you a frame of reference, the New York Times gets around 30 million, according to Advertising Age). Its low-cost content model has approximately 600 posts a day which are produced by 6,000 unpaid bloggers and a paid staff of 88 editors and writers.

Despite initial skepticism, HuffPo’s innovative and strongly opinionated web content gave bloggers a unified place to voice their opinions, and was a game changer for the traditional media outlets; showing them the power of integrating social media with good content and strong editing. We’re very excited to see how the new Huffington Post Media Group is going to challenge Google and Facebook for their established Internet turf.

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