The first steps in our client process is an overall understanding of what your goals are and what type of online marketing campaign best fits your business and budget. Ideate Media will perform a full analysis of your website from a search engine standpoint, on site navigation, as well as a visual analysis regarding “look and feel” to ensure a positive response from site visitors. If needed, we present a plan to have your website updated or even redesigned by our website developers and offer visual suggestions regarding a fresh new look and functionality. As part of the full service (SEO) search engine optimization Ideate Media provides, numerous initial processes will take place to ensure all future work will result in us reaching our mutual goals. As part of the ongoing process, full reports will be given each month regarding organic search position, traffic ranking, and inbound link building.

If a full service (SEM) search engine marketing – online advertising campaign is right for your business, a full analysis will be conducted to identify your prospective clients and what best describes your product or service. We will then work with you to determine a budget that will best capture a realistic market share based on your spend and growth expectations. Here full reports will be given each month to determine your campaigns effectiveness regarding keywords and rate of response from your prospective clients. Call tracking and recording can also be provided to ensure employee effectiveness if so desired. If both SEO and SEM are the right fit for your business, we will submit a comprehensive proposal based on your budget and geographical reach.