Another way to streamline the process of social media for your online business is to do physical things to actively separate the social media aspect of your SEM activities from the main processes you are working on. While you may be dealing with creating optimized web content on a day-to-day basis, there will be those three or four times you will check on your channels to make sure they are progressing.
We recommend adding a second monitor to your workspace and “parking” things like your social media channels, aggregate tools, schedulers and other attention stealers on this monitor, while you use your main space to get things done. it isn’t too much of a challenge to link the two monitors and have one mouse travel across both screens, but if you prefer a larger amount of separation, just hook up two separate systems on your desk. (This may come in handy from a web design perspective if one of your systems is a PC and the other a Mac, but otherwise, it might be a little extraneous.)
Generally speaking, having one “place” where you social media is housed can streamline your process, not just in terms of time, but in terms of how you plan a media campaign. It will also let you know if you are dealing with social media overflow, because it will be a separate task that you have to deal with, and possibly encourage you to re-evaluate how necessary a particular channel is to the success of your online business’ brand awareness.
