For the search engine marketing professional there’s an easy way to optimize your website, improve brand awareness, and market at the same time: videos on YouTube.
With approximately 1.73 billion videos, YouTube is basically a one-stop PR and marketing paradise. With that many videos, though, how do you make your video stand out against the hordes of sneezing pandas and babies dancing to Beyonce?
Luckily, your website performance isn’t based on video hits, but it can be improved by even the tiniest bit of link juice from YouTube’s massive audience base. The first step to upping your web presence and generating positive brand awareness is to create excellent, pertinent videos. Either that, or hold contests to have your audience make videos.
Second, create and customize a channel for your videos and link to your channel on your main website. Like everything else related to your company website’s marketing strategy, use optimized key phrases. Put every related video in this channel, and promote this channel on your main site through your blog, banner announcements, e-mail campaigns and strong social media strategy.
Like every content aggregator, your YouTube audience will grow with a regular stream of content. This doesn’t mean you need to update it everyday, but having some kind of a well-advertised schedule would be an excellent optimization strategy. As you develop YouTube as part of a comprehensive marketing strategy, pay attention to how this impacts your website analytics.
