Along with making sure the visual and website design elements are streamlined for speed, you should make sure the coding on your page is able to handle the demands of providing a fast website.
One of the best things you can do for your website speed is to incorporate CSS. Cascading Style Sheets do a fantastic job of reducing page load time in a way that would make programmers and optimizers weep with joy.
On a web design front, you can use CSS to go beyond the standard table layouts to CSS style layouts that allow for more flexibility in the web layout. It’s faster, too. CSS can also be used instead of images to reduce that immense drag that comes with tons of images loading up on your website.
Other than CSS, you should also use external style sheets and link them to the main site, external Javascript and finally, get rid of any unnecessary white space in your HTML. For the external sheets, your browser chache’s them the first time and doesn’t waste time loading and re-loading the information.
As for the white space in the HTML, it’s really just inelegant to look at (from a coder’s perspective) and adds time for the website to render the code. Once you’ve assured your code is up-to-date with these easily done enhancements for the images, design, layout and functionality, your search engine optimization efforts will finally be able to compete without restriction.
