We don’t ask this question to hurt your feelings. From a search engine optimization standpoint, “standing out” is a valid way to earn rankings. Ideally you want to stand out in a good way, which produces excellent performance results through increased traffic and financial profit. Right? Right.
Fact: Beyond the title tags, keyword research and analysis and categorization of search engine optimization are the deeper, life optimization questions: What makes your company/website and services/products interesting? What sets you apart? What is it about your products or services that brings people back again and again? Finally, how does that translate to your website?
SEO Tip: If you can’t answer that—you’re in some serious search engine optimization trouble. Whether you and your web analytics person need to sit down and meditate on the higher meaning of search engine optimization; or if you need to find a web solutions company with experience in optimized marketing, you need to know the answer to these questions to drive your business and website to the next level.
The best way to go about defining yourself from your competition is to research their websites. Take a good look at what aspects of their websites draw the customers in. Good sales, good product features, interesting, optimized content, an easy-to-use website…these are all elements of a successful page.
While researching, take into consideration your size vs. that of your competition. Instead of trying to be a little fish in a big pond, go for the smaller or mid-sized pond—wherever you can make the biggest splash.
