To start off, some companies work better with microsites than others. If you’re a one-man operation, you might not need to know about microsites just yet, but if you’re a larger business with multiple elements that can affect your business, then you should set about building and optimizing a microsite pronto.
Fact: Microsites are necessary to target some specific need of your audience. They are essentially a website unto themselves that are tied to your main site.
SEO Tip: A microsite’s purpose is to cover the ground your main site does not, and provide another way for you to optimize and advertize your brand to an audience that may not connect with you otherwise.
An example would be to have a company that sells furniture online, and have a microsite devoted to fixing furniture, or restoring antique furniture. Neither of those prospects are the main focus of your company, but they can help bring in a fresh audience. You have another way for the search engines to find your page, another way to rank online and most importantly, another platform to promote your product.
From a search engine optimizer’s standpoint, a microsite can be a goldmine for promotion and SEO goodness for ranking. However, as we mentioned before, this isn’t for everybody, and in the next post we’ll go into how having microsites can cannibalize your main page, and how to build a great microsite if you decide to get one.
