The last social media tools we will explore today are Socialite and Flock, which have search engine optimized features unlike any of the previously mentioned social media tools.

Socialite

Pros: Socialite was created specifically for Mac users who want to maintain and aggregate social media for their websites. Like Yoono, Socialite has the option of showing pop-ups with live updates. Application is easily navigable and uncluttered (a definite search engine optimization bonus) and does not use multiple columns or overwhelming amounts of content.

Cons: Socialite is not free, it costs about $20 a license, and out of the many social media platforms it only currently supports RSS Feeds, Google Reader, Facebook, Twitter, Flickr and Digg. Although the layout is uncluttered, it can also be very sparse and a little bewildering to a non-tech-savvy user. It does not perform well when accessed on a non-Mac computer.

Flock

Pros: Available for Windows, Linux and Macs, this cross-platform social media tool has deliciously search engine optimized features like an easy-to-navigate interface. It is based off the same type of programming as Firefox, so Flock provides the same level of usability, and balanced content and layout.

Cons: Although Flock is poised to become an excellent, optimized and universal social media tool, it’s still in a beta version and is somewhat unreliable. It is also more like software and less like a web-based platform — unlike its older and more experienced competitors. Because it is new, Flock can unexpectedly crash, but should improve with future updates.