Chances are if even one English teacher in your past told you that you’re an excellent writer, you probably believe you can write a decent blog post. It is after all, a blog—not rocket science. The reason people are getting paid to blog content for the web, however, is because they aren’t just good writers, but excellent at optimizing content. The thing that separates you from a web solutions expert team’s blogger is their ability to take web analytics and tweak your page performance by juggling around a few key terms and phrases.
Fact: We’ve discussed using images of your product or office to make your content seem more personalized, but there is more to blogging than the obvious.
SEO Tip: Stand out from your competition by utilizing some traditional search optimization used in print media, like pull quotes and interesting graphics or images. If you have unfamiliar terminology in your content, make the keyword a link, either to a directory where you explain the term, or a product of yours that demonstrates the term.
Using pull quotes and other newspaper/magazine-style methods to highlight text in your content is a visual stunt, because it helps draw readers into looking for the quote in your website’s text. As for having live links in your content—rather than have visitors leave your page to go searching for unfamiliar terms, guide them to the information (especially if it’s to websites you have linkbacks with) so they will come back to your page.